Pitched Tang’s latest offering for the health-conscious: a variant with 83% less sugar, designed for optimal hydration. Merging functionality with emotion, the campaign brought forth the compelling tagline, “Tang Gets It Done.” This approach ensured the new variant resonated with its target group while preserving the essence of the original.
Category:
Digital Pitch
Scope of Work:
Creative: Ideation, Copywriting, and Visual Direction
Strategy: Devised Creative Communication Strategy
Oversight: Full-Spectrum Creative Management
