Guiding the Underprivileged: Adamjee Life Insurance’s “Nigehbaan” goes beyond the traditional. Intending to educate and uplift the underprivileged, the project serves as a beacon of hope in a challenging landscape. Recognizing the disparity between those born with privilege and those who aren’t, “Nigehbaan” stands as a testament to the power of knowledge and empowerment. This name, imbued with the essence of guardianship, was strategically chosen to echo the brand’s commitment to guiding those in need. From inception to post-launch activations in the digital space, the entire journey was focused on one primary goal: To become the bridge that enables the underprivileged to change the trajectory of their futures, providing them not just with security, but with the tools to rise.
Category:
Digital Launch
Scope of Work:
Creative: Ideation, Script writing, Copywriting, Voice Over and Visualization
Digital Strategy: Dynamic Campaign Design Direction and Rollout
Oversight: Full-Spectrum Creative Management
