Securing the Present: Askari Life Insurance anchors its ethos in the profound idea of “JEELO HAR GHARI” or “Live Every Moment“. Emphasizing that the richness of life is best experienced in the present, the brand promotes safeguarding one’s cherished moments through comprehensive insurance coverage. In embracing the present without concerns for the unforeseen, they advocate for a life lived fully. With strategically crafted digital narratives, the message resonates: ensure today, live confidently, and cherish every second.
Category:
Digital Launch
Scope of Work:
Creative: Branding, Ideation, Copywriting, and Visualization
Digital Strategy: Dynamic Campaign Design Direction and Rollout
Oversight: Full-Spectrum Creative Management
