Conceived the campaign big idea, #BeautyIsInYourHands, underscoring that true beauty is readily accessible, right in your hands. Whether it’s bathing bars, shampoos, conditioners, hand washes, or shower gels, they’re all within reach. This campaign not only emphasized the blend of Nature and Science in Palmolive Naturals products but also drove significant sales.
Category:
Digital Hero Campaign
Scope of Work
Creative: Ideation, Copywriting, and Visual Direction
Strategy: Creative Strategy and Execution
Oversight: Full-Spectrum Creative Management
