Conceptualized and executed the Celebrity-Endorsed Fragrance Launch. Leveraging the allure of celebrity endorsement, the campaign aimed to ignite enthusiasm for premium fragrances that promise lasting freshness in summer’s heat. With a meticulously curated summer color palette, the digital content didn’t just capture attention—it radiated unmistakable summer vibes, bolstering both awareness and the desire to purchase.
Category:
Digital Launch (Celebrity-Endorsed Premium Fragrances)
Scope of Work:
Creative: Ideation, Copywriting, and Visualization
Digital Strategy: Dynamic Campaign Design Direction and Rollout
Oversight: Full-Spectrum Creative Management
